According to Wikipedia search engine optimization or SEO is the practice of maximizing the volume or quality of traffic to a web site from search engines via natural or un-paid search results. SEO experts consider that it is a kind of science wherein the study of behavioral action of search engines is done in careful manner. Moreover, optimization of a website primarily involves editing its content and HTML and associated coding so that relevance and page traffic is increased.
However, SEO experts are always in dark about the algorithms adapted by the search engines. It is a kind of hit and trial wherein professionals learn from their own mistakes and identify the acts which works in their favor and which did not work. There are some generalizations which have been proved working for SEO professionals. The first is that the content should be unique. Similarly, an optimized website has more chances of getting top rank in search engine than non-optimized website.
Original content nevertheless works to increase the traffic on website. Content is considered the king and this is where many battles are won or lost in the search engine results pages. Moreover, content is the glue that gives search engine spiders something worth sharing with others and this in turn helps bring readers. Services of content writers or copywriters come handy to receive original content as these professionals possess expertise over web content writing.
Link building is critical for search engine optimization. Links equate to popularity and have the unique ability to make a page take on a specific utilitarian presence. Tactical approach to SEO is that there should be enough back links with other pages of the website that readers do not go away from it. On page changes are the engine within a website and links are like the fuel; therefore, both are necessary as one without the other produces marginal results.
Websites’ architecture sculpts which areas are important, which pages get fed and ensure that there are enough internal links. Spidering and Indexing are the two crucial tactics of search engine optimization as search engines use spiders to crawl the web and if critical pages within the website are poorly positioned then the internal signature is communicating that specific page is not a worthy destination. Moreover, popular pages need to have relevant linking structures.
Search engine crawlers consider various factors before crawling a page which is indexed that means not all pages are indexed. Indexing of a page depends a lot on the content of the page therefore the content should be unique. The leading search engines including of Google, Bing and Yahoo!, etc. use crawlers to find pages which meet algorithmic of the search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
In addition to all, some search engines such as Yahoo! operate a paid submission service which guarantees crawling for either a set fee or cost per click. Moreover, a variety of methods can increase the prominence of a webpage within the search results and one of them is cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Similarly, writing content that includes frequently searched keyword phrases is crucial.